- Yolo Entertainment operates prominent cryptocurrency brands such as Bitcasino and Sportsbet.io.
- On December 9, 2024, Yolo Entertainment announced the appointment of four senior executives, including Sandra Vask as Chief Operating Officer.
- These appointments aim to improve operations, customer retention and market expansion, positioning the company for growth in 2025.
Yolo Entertainment, a division within the Yolo Grouptoday announced a series of key leadership appointments. The announcements also include a new chief operating officer. The announcement comes as the crypto betting brand prepares for an ambitious growth trajectory in 2025.
Known for pioneering crypto brands such as Bitcasino and Sportsbet.io, the company aims to consolidate its position as a disruptor in the entertainment sector with these new hires.
At the forefront of the changes is Sandra Vaskthe newly appointed director of operations. A long-time member of the Yolo ecosystem, Vask has spent nearly six years at the company.
In her last position, she served as Head of Legal Affairs for the Yolo Group. His deep institutional knowledge and experience will be instrumental as he oversees daily operations, fostering seamless collaboration across teams to drive growth.
Matthew D’Emanuele, CEO of Yolo Entertainment, said: “Sandra’s deep knowledge of our ecosystem makes her the right person to drive our operations.”
Anthony Cabrera takes over as Director of Bitcasino. He brings with him two decades of online gaming experience, including positions at GiG and Entain. Cabrera’s appointment signals a renewed focus on expanding Bitcasino, an iconic brand known for redefining cryptocurrency-based gaming experiences. “Anthony’s experience will help Bitcasino continue its incredible progress,” Matthew mentioned.
In Melbourne, Australia, Amy Howard takes on the role of Chief Retention Officer. Leveraging his experience in customer relationship management and VIP operations across physical and online platforms, Howard aims to enhance customer retention strategies across Yolo Entertainment’s various offerings.
Finally, Alexander McLoughlin assumes the role of Director of Major Markets – Asia. With a strong background in gaming, including leadership roles at Bally’s Interactive and Gamesys Group, McLoughlin will lead the company’s efforts in one of the most dynamic markets for crypto gaming.
“Amy’s experience will ensure our retention strategies deliver unparalleled value to our clients, and Alexander’s knowledge of the Asian market puts us in a strong position as we expand. “These appointments underline our commitment to delivering year-on-year growth into 2025,” added Matthew.
The leadership shakeup comes as Yolo Entertainment’s brands continue to make waves. Sportsbet.io, for example, recently insured association with LALIGA, Spain’s main football division. This collaboration underscores the brand’s commitment to integrating sports entertainment with cryptocurrency-first gaming experiences.
In a recent interview, Saurabh Khosla, Chief Marketing Officer, Yolo Entertainment, emphasized the importance of personalized experiences for users. By leveraging gamification and personalized content, the company aims to improve user engagement and loyalty on its platforms.
With these new appointments, Yolo Entertainment is positioning itself to leverage decades of industry experience, pushing the boundaries of innovation and customer engagement in the rapidly evolving crypto gaming space.
Also Read: How Blockchain Betting is Empowering Bettors?
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