The trading platform eToroone of the first to offer Bitcoin in Europe, has filed documents with the SEC for an IPO in the United States (US). The objective: an assessment of 5 billion dollars and further global expansion.
Let’s see all the details in this article.
A historic step for eToro: growth ambitions in the US market and beyond through IPO
eToro, one of the most popular trading platforms in the cryptocurrency sector, has officially begun preparations for an initial public offering (IPO) in the United States (US).
The movement marks a significant step in the company’s global expansion strategy and opens new opportunities to reach a broader base of investors.
As reported by the financial times, eToro filed confidential documents with the United States Securities and Exchange Commission (SEC) in January 2025.
Sources close to the matter suggest that the IPO could take place as early as second quarter of 2025, with an estimated valuation of more than $5 billion.
Founded in 2007, eToro has established itself as a leading platform in the field of social and multi-asset investments.
The decision to list in New York reflects the company’s intention to capitalize on American financial market, recognized for its liquidity and ability to attract international investors.
Although the UK remains eToro’s largest market, founder and CEO yoni assia He highlighted the importance of the US market for the company’s future.
Assia, highlighting the advantages of listing on Wall Street, stated:
“The US market offers deep liquidity and important knowledge of the assets traded.”
The IPO in the United States will not only allow eToro to raise capital for future investments, but will also allow access to a much more diversified investor base compared to that available in Europe or the UK.
A journey of growth and innovation
In recent years, eToro has cemented its position as a cryptocurrency-friendly platform. In 2023, the company raised 250 million dollars in a financing round that raised its valuation to $3.5 billion.
With the imminent IPO, eToro now aims to exceed $5 billion, which represents significant growth over previous valuations.
Among the banks involved in the listing process are prominent names such as Goldman Sachs, Jefferies and USB, who are working with eToro to optimize the IPO strategy.
eToro was also one of the first regulated platforms in Europe to introduce Bitcoin trading, offering its services as early as 2013.
This has made it a pioneer in the adoption of cryptocurrencies, positioning itself as a leader in the digital investment sector.
The company subsequently expanded its cryptocurrency portfolio, supporting a variety of tokens including Ether (ETH)Litecoin (LTC), Bitcoin Cash (BCH) and XRP (XRP).
However, the path was not without challenges. In September 2024, eToro halted trading of many cryptocurrencies in the United States following a settlement with the SEC for alleged violations of federal securities regulations.
Despite these obstacles, eToro continues to stand out as an innovative platform that integrates traditional and digital assets, offering users a diversified and accessible trading experience.
eToro’s ambitions
With the IPO on the horizon, eToro aims to strengthen its position not only as a trading platform but also as a key player in the global financial ecosystem.
The decision to list in New York highlights the company’s intention to attract institutional and retail investors. Thus taking advantage of the prestige and visibility offered by the US market.
This measure could also accelerate the adoption of cryptocurrencies and digital assets in the United States. Thus contributing to normalize its use among a broader public.
In other words, the eToro IPO announcement represents a major turning point for the digital investment sector.
