With the aim of promoting its expansion in the country, the international MEXC cryptocurrency exchange designated Amira Alawi as its new country manager for the Philippines.
She is a Moroccan and entrepreneurial marketing consultant with the real name of Amira Marbella Al-Alawi and is the older sister of Filipina Alawi’s actress.
Amira Alawi: the new Mexc Chief Ph
According to your article replaced in LinkedInAlawi will be responsible for supervising the local Mexc operations and promoting the adoption of users through community -centered initiatives.
“It is a big problem for someone who has been fighting for more women in the representation and inclusion of web3. I have only done Doxx recently, but I have always had a great exchange.”
MEXC
According to the statement, through its leadership, Mexc plans to launch localized educational campaigns, content directed by creators and associations.
Alawi emphasized that web3 is not just about financial gains, but a way of transforming how the Philippines interact with technology, content and capital by making this change more accessible, particularly for women, creators and digital entrepreneurs interested in learning about web3 and blockchain.
In addition, Mexc said that Alawi’s history in influencers -driven campaigns, initial initiation and digital education, makes it well equipped to lead localized and community strategies that resonate with the Philippine market.
“Mass adoption is not about exaggerating, it is about trust, knowledge and relevance. That is why we are investing in leaders like Amira who can bring the message home, in a language that connects with the market.”
MEXC
Amira Alawi: A leader woman on web3
In addition to his role in Mexc, Alawi is also the head of social networks and growth in Sovrun, a blockchain projection led by a Philippine previously known as Breedao.
Amira is also a content creator with more than five million visits on Tiktok, using her influence to promote the adoption of cryptography and digital education.
She recently speak In the aibc World X Sigma World Tour 2025 and Will talk In the Blockchain week of Philippine from June 10 to 11, 2025.
What is Mexc?
MEXC is a global cryptocurrency exchange founded in 2018. According to its websiteIt serves more than 40 million users in more than 170 countries and offers commerce, future and margin.
Recently, Mexc increased its participation within the Solana ecosystem by acting as a meaning sponsor For the Summit of Solana Apac 2025.
He claims to have his main principles through his acronym:
- M: Most trend tokens to keep you ahead of the curve in the cryptographic space that evolves rapid.
- E: daily airdrops, which give you rewards and consistent opportunities.
- X: Low Xtremely rates, empowering with affordable trade and greater growth potential.
- C: Comprehensive liquidity to guarantee soft and perfect transactions, even in volatile markets.
However, it should be taken into account that MEXC is currently not registered and authorized as a supplier of virtual asset services (VASP) in the country, and there is currently a moratorium on the acceptance of applications for him.
This article is published in Bitpins: Crypto Exchange Mexc Taps’s Ivana Alawi’s Behbing to lead the Philippine Expansion
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