With the rise of “play to win 2.0”, or clicker games within the Telegram app ecosystem with promised crypto airdrops, many players only play because of the promised airdrop and stop playing after the rewards have been delivered. distributed.
What is the meaning: A blockchain project executive listed the reasons why it happens and what Telegram-based game developers can consider to avoid this type of scenario. [Read More: List of Free Telegram Games with Potential Airdrop – Tap To Earn Games]
About the analyst: This is Andrew Saunders.
- He is the Chief Marketing and Growth Officer of SKALE, a modular Ethereum-compatible AppChain network designed to scale gaming, AI, and high-performance dapps.
- He previously held executive positions at Arbitrum and Hashflow.
- He also served on the leadership teams at Amazon, NBCUniversal, and Creative Artists Agency.
In numbers:
- 950 million: Telegram monthly active users.
- More than 300 million: Reported average number of Telegram users playing tap-tap games.
- 27 million dollars: Telegram Catizen game obtained from in-app purchases.
- 35 million: Total players of Notcoin, another Telegram game.
- For the Treasury: 15%
- For the team: 20%
- For investors: 10%
- For advisors: 7%
Reason 1: According SaundersTelegram-based games are undeniably good at attracting new users as they can be easily accessed without needing to download another app.
- Attracting a large number of players is due to this barrier-free entry and the promise of airdrop.
- However, the executive sees that these games lack the depth necessary for sustained long-term commitment.
This easy accessibility aligns well with the growing trend of users seeking quick and rewarding experiences, similar to the model seen on platforms like Roblox, where users can monetize their in-game creativity. This presents a significant challenge: while they are exceptional at onboarding users, their retention strategies must evolve to maintain user interest beyond the initial appeal.”
Andrew Saunders, Director of Marketing and Growth at SKALE
Reason 2: Tap-to-win games also generally lack complexity in their gameplay, Saunders emphasized.
- This is because the simple mechanics of simply tapping the screen to accumulate points do not offer the engaging and immersive experiences necessary to maintain long-term interest, he explained.
- Saunders then highlighted that due to these simple game mechanics, there is limited user retention and minimal progression beyond the initial excitement.
“Players are looking for high-quality, engaging experiences that provide genuine enjoyment and meaningful progression. “The games are emerging as an excellent example of how Web3 technologies can be used effectively, emphasizing the need for immersive and valuable gameplay rather than mere speculative rewards, and otherwise there is little reason to stick around.”
Andrew Saunders, Director of Marketing and Growth at SKALE
Reason 3: Saunders emphasized the fact that game developers should aim for long-term success rather than attracting users for an airdrop.
- To achieve long-term success, he advised that developers should focus on creating games that are entertaining and offer lasting value and interaction.
- Game developers should also not be content with only attracting the public’s attention by offering easy rewards and attractive mechanics, but also by offering “shallow design”.
“To revolutionize the gaming experience, developers must create games that not only offer instant rewards, but also incorporate deeper and more engaging gameplay to ensure long-term player retention and satisfaction. The future of Web3 gaming depends on this evolution, promising a dynamic and immersive experience that transforms casual play into sustained engagement.”
Andrew Saunders, Director of Marketing and Growth at SKALE
This article is published in BitPinas: Analyst explains that Telegram’s Tap Tap games could fall short
What else is happening in Crypto Philippines and beyond?
