- Animoca Brands has invested in Astar Network to accelerate the growth of Soneium, a layer 2 of Ethereum developed by Sony for next generation and web entertainment experiences.
- This association will bring an iconic Japanese and Asian IP Ochain, energy identity layers such as anime ID and millions of users through creative initiatives such as Art Fest anime.
Animoca brandsA global heavyweight in the game rights and digital property based on blockchain, has made a strategic investment in Japan Astar network—Parting of a growing alliance between web3 innovation and traditional entertainment giants such as Sony. The movement is a clear sign of the intention of Anchoring its next phase of growth in Asia, taking advantage of the deep ties of Astar in Japan and its Ethereum Layer-2 solution, 2, Sonodeveloped in collaboration with Sony Group.
The announcement comes as Animoca Brands prepares for an US list.capitalizing the most favorable regulatory impulse in the country under the Trump administration. As American legislators increasingly warm for digital assets, particularly those related to intellectual property (IP), games and tokenized identity, animos is positioning itself in the convergence of technology and entertainment blockchain.
Why does it matter? This association underlines a greater trend of convergence between traditional entertainment conglomerates and decentralized platforms. With Animoca’s investment, Astar becomes a central piece in a regional web3 strategy that covers infrastructure, IP monetization, incorporation of creators and digital identity. The initiative could redefine how IP entertainment is posted and monetized, updating the participation of fans and creator’s economy not only in Asia, but worldwide.
A strategic alliance for entertainment IP on web3
Founded as a center for the adoption of web3 in Japan, Astar Network is now being doubled into its mission of building an entertainment blockchain infrastructure first. The recently announced association will focus on implementing Japanese Asian intellectual property and broader Ochain, a domain where it already domains has one of the world’s largest investment portfolios, with more than 540 projects.
Soneium, Ethereum’s Layer-2 Network de Developed by Sony’s Blockchain Division, is essential for this strategy. It offers scalable infrastructure for entertainment experiences and consumer -oriented applications. Now, with the support of Animoca, it will integrate the identification of the anime, a layer of digital identity and reputation developed jointly by the Animoca Moca Network and its creative partner San Fantakyo.
“Soneium represents Sony’s next border in entertainment technology,” said a blockchain researcher based in Tokyo who follows the Japanese games and entertainment industries. “With Animoca on board, there is a real opportunity to make Japan’s cultural IP dominant in the global web3 space.”
Anime, Art and Mass Adoption
In the heart of the collaboration there is a shared ambition to use IP, particularly anime and games, as a gateway to a broader web adoption. An example is the “Anime Art Fest” initiative, organized in Soneium, whose objective is aboard artists and creators in the ecosystem through tokenized campaigns and rewards. By taking advantage of the worldwide anime culture in Japan, partners hope to make blockchain platforms more accessible and culturally relevant.
Yat Siu, executive and co -founder president of the Animoca brands, emphasized the regional and thematic alignment: “The Astar approach to the IP of entertainment of the chain, particularly in Japan and Asia, presents a unique opportunity to accelerate the global web3 adoption.”
The potential scope of the association could soon include a dedicated fund focused on IP and Blockchain companies promoted by entertainment, a movement that would probably attract institutional investors who look at the diversified exhibition in the evolution web3 creative economy.
Token ast in the nucleus
Feeding this expansion of the intercosystem is the Token Ast, which acts as the native asset in Astar and Soneium networks. It supports developer incentives, governance and liquidity dispositions, which provides a unified token economy that connects creators, users and infrastructure suppliers.
Sota Watanabe, founder of Astar Network, said the participation of Animoca validates the strategic direction of Astar. “Your support confirms that our efforts are contributing to the long -term success of blockchain and digital assets,” he said.
The widest technical base of Astar is based on Polkadot and Polygon, which allows it to function as a highly interoperable chain while it is still the dominant blockchain platform in Japan. Through its double integration with Sony and Animoca, Astar is now at the crossroads of the institutional blockchain infrastructure and creative innovation directed by culture.
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Image credits: Aster network
