Even though Bitcoin hit new all-time highs in 2024, it did not appear in the top Google search trends in the Philippines, dominated instead by current events, artificial intelligence (AI), and entertainment topics.
What is the meaning? The omission of Bitcoin reflects Philippine digital behavior, where broader technological advances such as artificial intelligence and local events overshadow discussions of cryptocurrencies.
Key details: Google’s Year in Search report revealed that Filipinos were intensely searching for current events, AI innovations, and pop culture, where six of the top 10 searches were news-related.
- Even blockchain games gained more traction than Bitcoin, with games like Hamster Kombat taking fourth place in games.
- The growing influence of AI is also seen when three AI-related searches are in the top 10.
Top 10 Trending Topics Overall of 2024
- Heat wave
- Jaclyn Jose
- Olympics
- Carlos Yulo
- Inside out 2
- Climate Change
- AI Character
- Liam Payne
- AI Detector
- Gemini
Between the lines: Year-end results show growing interest in AI, illustrating that while cryptocurrency adoption in the Philippines is notable, the focus has shifted towards practical applications and technological innovation rather than speculative assets .
How it works: Google’s “Year in Search” report is created by collecting and analyzing search data from billions of users around the world.
- Google identifies the most common and fastest-growing search trends across several categories, including news, sports, people, movies, and music.
- Through this process, Google highlights key moments and events that captivated the public’s attention throughout the year.
- The findings are then compiled into a comprehensive report.
However, Despite not being among the top searches of 2024, Bitcoin search interest still had many ups and downs throughout the year.
- April: The Bitcoin halving in 2024 sparked fluctuating search interest in the Philippines, with a gradual rise before the event, a brief drop afterward, and interest levels stabilizing at an average of between 30 and 45 in the following weeks.
- October: Despite price increases prior to October, Bitcoin search interest has reached its lowest point since October 2023.
- November: Following the rally and reaching new all-time highs, the BTC Google search interest rate in the country also rose to its highest level in a 90-day period.
Other Google Search Articles of Interest from 2024:
The conclusion: Despite Bitcoin’s occasional spikes in search interest during key events such as its halving or price rallies, its absence from top Google searches in 2024 highlights that its price performance did not translate into widespread relevance to the general Filipino audience.
This article is published on BitPinas: Bitcoin absent from top Google searches in PH in 2024 despite all-time high
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