Gamestop (GME), The iconic video game retailer and meme legend, has surprised both Wall Street and Crypto World with a great success: an investment of $ 513 million in Bitcoin.
On May 28, 2025, Gamestop revealed that he had acquired 4,710 bitcoins, marking his first important incursion into digital assets and pointing out a new bold address for the company’s treasure strategy.
The measure occurs when Gamestop faces increasing pressure in its main business, with the decrease in physical games sales and digital competition intensifies. But CEO Ryan Cohen is not going back; Instead, you are taking a page of the strategy (Mstr) Playbook, betting on Bitcoin to rejuvenate the financial future of Gamestop. According to the submission of the SEC of the company, the purchase was financed through a convertible of $ 1.3 billion Bond offer completed in Marchgiving Gamestop the liquidity to make such a substantial cryptographic game.
The moment could not be more dramatic. Bitcoin recently rose to a historical maximum of almost $ 112,000 before an acute correction returned it to the range of $ 106,000. Gamestop’s average purchase price was $ 108,950 per Bitcoin, which means that the company’s investment is already riding the waves of cryptographic volatility.
The announcement sent Gamestop’s shares on a wild trip, initially 2.4% in the market prior to the market, then falling by 6% as investors digited the risks.
GME’s shares were submerged in 6% after the purchase of Bitcoin. Source: TrainingView
The Gamestop Board has also modified its investment policy, eliminating any upper limit in future cryptographic purchases. This opens the door for even more aggressive movements, and the company has $ 4.78 billion in cash and values ​​commercialized as of February 1. The strategy echoes the recent increase in Bitcoin’s corporate adoption, with more than 50 public companies that add BTC to their balances only in 2025.
In social networks, reactions were instantaneous and intense.
“Gamestop has just filled Michael Saylor. Is this the change they needed, or the final meme?” Said one of the subscribers.
Meanwhile, analysts are divided. Some see the purchase of Gamestop bitcoin as an intelligent coverage against inflation and a way of attracting a new generation of investors. Others warn about greater risk, especially because Bitcoin’s price remains volatile and regulatory uncertainty persists.
As of today, Coincodex predicts that Gamestop could increase by 7.82% to $ 28.30 before June 302025, with technical indicators that currently indicate a bearish perspective.
As the bold Gamestop Reverbera movement through markets, it is also causing a broader conversation about the future of corporate treasure management. Other retailers with inherited difficulties and brands do the same, using bitcoin as a possible lifeguard? Or Gamestop’s commitment will become a warning story of Crypto’s unpredictable nature?
In the days after the ad, the Reddit forums and the discord channels illuminated with speculation and memes, and some users even suggest that Gamestop could launch their own NFT market or accept Bitcoin payments for games and consoles. The company’s will to adopt new technologies can help him forge a new identity in an era where digital assets and games culture are getting more and more.
How the purchase of Bitcoin Gamestop affected the price of BTC. Source: coincheckup
As Gamestop adopts its new identity as a cryptographic pioneer, all eyes are in itself this is worth it, or if it is only the last turn in the Meme Stock saga. One thing is safe: both Wall Street and the cryptographic world will be observing each movement.
