In 2025, many consumers are using more than one digital wallet o Financial application to administer your finances, which complicates the daily experience.
This election arises mainly from functional deficiencies, reliability problems and the desire for better offers. In this article, we analyze why the multiple use of financial applications is the new normality, highlighting the causes, frustrations and future perspectives of the sector.
Functional deficiencies in the main digital wallet
A good 60% of users Report the gaps in the characteristics offered by your main digital wallet. In particular, the lack of tools for Budget and the integration of services are among the most recurring reasons.
The lack of complete solutions drives many to install a second application specialized in specific functions, such as expenses or savings control analysis.
In addition to functional deficiencies, 58% of respondents use additional applications to take advantage of refund programs or Better rewards. Around a third look for applications with lower rates or more favorable exchange rates.
Trust remains a key factor: 17% Users consider that reputation and reliability are an important reason to maintain more applications, adopting a “safe” approach in case of problems with the main one.
The evaluation of more than 50,000 user reviews revealed that 54% Highlight support difficulties, such as long times to solve problems or accounts.
These technical problems lead many to have a secondary application ready for use, to avoid blocks in transactions or difficulties in accessing funds.
The data show that 47% of users Use financial applications daily, while 41% use them several times a week. Only 1% resort to these applications monthly.
With respect to the number of applications, 54% use several for different financial purposes, 41% mix specialized applications and all in one, while only 4% depends on a single application.
Users with more technological experience, defined as Advanced Technology Users (39.2%), are the most satisfied. 85% of them report a high degree of satisfaction with a single application.
On the contrary, users with intermediate or basic skills resort more frequently to multiple solutions to compensate for missing characteristics or difficulties in use.
The most requested and gaps characteristics to fill
The budget is the most felt shortage: about 52% of consumers complain about the lack of effective tools for budget management in their main application.
This phenomenon leads many to download applications dedicated to the monitoring of expenses, since good budget control is essential to effectively administer personal finances.
Security It represents a fundamental piece: more than 45% of users report the need for improvements in this area.
In the same way, the integration of features, such as direct links between different applications or banking services included, seems missing. Especially for those who wear digital wallets for daily expensesThese two functions are a priority.
Reviews also highlight operating problems: almost 39% Users complain about customer service difficulties, accounts and bureaucratic complications.
To all this frustrations related to functions that are not intuitive or missing are added, such as the management of outdoor activities or international operations.
An interesting fact refers to the user’s ability to remember where they have stored key information. Among those who use three or more applications, 80% Occasionally it informs difficulties in finding important data, while 17% admits to be confused often.
This demonstrates how the high number of applications not only complicates financial management, but also negatively affects mental clarity in money administration.
A crucial question is whether users would be willing to reduce the number of applications. The answer is very clear: 91% I would prefer to use a single application that covers all the necessary functions, without additional costs.
Only 2% want to maintain more applications by personal choice. These data highlight how multiple use is mainly a compromise solution, dictated by the absence of a complete offer.
Meet advanced technological needs
Advanced technology users seek advanced characteristics, such as synchronization between multiple platforms, robust security tools and a complex budget experience.
Therefore, successful financial applications of the near future should integrate these needs to generate loyalty among the most experienced customers and reduce fragmentation.
For users with basic skills, simplicity and security remain priorities. Offering intuitive interfaces, effective support and essential characteristics can improve your satisfaction and, consequently, the propensity to the exclusive use of a main digital wallet.
The spread of more digital wallets reflects a market that is still fragmented and evolving.
Users are obliged to administer a multitude of applications due to offers that are not always aligned with their needs, particularly in terms of safety, budget and integration of services. However, the desire to change to a unique and integral solution is clear and generalized.
Therefore, financial applications must innovate to offer a soft, safe and integral experience. Only in this way can they overcome “multitasking fatigue” and consolidate a more satisfied and loyal user base.
The future of mobile financial experience will probably be marked by the union of advanced technologies and attention to individual needs, reducing the need to administer a thousand different tools.
Those who wish to optimize their financial management should evaluate applications not only based on the functions offered today, but also in their ability to evolve and guarantee constant security and support.
Meanwhile, understanding why consumers use more digital wallets helps developers and institutions to better guide investments and product strategies.
