K33 AB (Publ), a brokerage and research firm of digital assets, announced which has completed its first acquisition of Bitcoin under its new Bitcoin Treasury strategy, buying 10 BTC for approximately 10 million SEK.
Today’s purchase is the first transaction of the Sek 60 million guaranteed that K33 announced that it will buy for its Bitcoin Treasury strategy.
“We hope Bitcoin is the active with the best performance in the coming years and will build our balance in Bitcoin in the future,” said K33 CEO Torbjorn Bull Jenssen. “This will give K33 direct exposure to the price of Bitcoin and help unlock powerful synergies with our brokerage operation. Our ambition is to build a balance of at least 1000 BTC over time and then climb from there.”
During the presentation of the report of the first quarter of K33 and the strategic perspective. Torbjorn Jenssen mentioned that “the ETF of the US BTC was the most successful ETF launch in history. Acquire more capital in just one year than gold in 20”.
Jenssen also said that K33 is working with other Bitcoin Treasury companies in the Nordics and hopes to use his treasure as a basis for offering new services, such as loans backed by Bitcoin.
“For K33, Bitcoin is not only a high conviction asset, but it is also a strategic enabler,” he said. “With a considerable BTC reservation, we can strengthen our financial position while unlocking new sources of income, product capabilities and associations.”
Bitcoin will be the best performance asset in the next decade and my goal with K33 is to accumulate as many as possible while unlocking powerful operational synergies with our brokerage operation, ”Jenssen published in X.
Bitcoin Treasury Holdings is becoming a trend of companies in 2025. 217 companies And public entities now have bitcoin in their balances.
Last week, during the 2025 Bitcoin Conference in Las Vegas, the Gamestop CEO Ryan Cohen announced that Gamestop bought 4.710 Bitcoin worth $ 505 million, marking another large corporate entry in Bitcoin Treasury Holdings.
In an interview with the CEO of Nakamoto David Bailey, the CEO of Gamestop Ryan Cohen declared: “If the thesis is correct, then Bitcoin and Gold can also be a coverage against the devaluation of the global currency and the systemic risk. Bitcoin has certain unique advantages better than gold.”
