STEPN GO and Adidas have launched their first co-branded physical product: Limited edition Ultraboost 5 running shoes..
Previous collaborations between the two included Genesis non-fungible token (NFT) sneakers in the original STEPN app and STEPN GO. This time, the association extends into the real world, offering fans the opportunity to own and wear these exclusive shoes.
The shoes will be available through four draws from December 13 to 17. One giveaway is reserved for Genesis NFT holders, another is allocated to whitelist winners of an X contest, while the remaining two are open exclusively to ALTS from Adidas NFT holders and members of the STEPN and STEPN communities. GO.
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This exclusive drop contains 1,200 pairs of sneakers and combines STEPN GO’s Web3 motion and gain platform with Adidas’ iconic footwear design.
The winners receive shoe ticketsspecifying the size and version, which can be sold on secondary markets until January 6. Redemption of the physical shoes will take place from January 6 to 22, with each pair chosen at random from four unique designs.
SUN
$235.39
The STEPN x Adidas Genesis NFT-based sneakers were released earlier this year on April 17.
STEPN is a fitness app that encourages walking, jogging, or running by offering cryptocurrency rewards to users who purchase an NFT sneaker. With this latest release, STEPN is expanding its reach to include tangible, real-world benefits.
While Adidas’ NFT game is thriving, its rival, Nike, has gone in the opposite direction. Nike-owned NFT creators RTFKT have announced plans to close in January 2025. Why? Read the full story.
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