The intersection between sports and cryptography with Dimitar Stalimirov de Nexo (PBW2025 interview)

In the Blockchain week of Paris 2025, Cryptopotato spoke with Dimitar Stalimirov, Marketing Director of brand in Nexo, who offered information about how the company is repositioning within the space of financial services and digital assets.

As the industry continues to change, Nexus seems to be adapting exploring new marketing strategies, commercial verticals and customer participation methods. One of these, and perhaps one more exciting for the broader audience is through sports associations.

https://www.youtube.com/watch?v=blyvejgt9hu

Strategic sponsorships to generate relevance

Nexo has recently begun to explore associations in the world of sport, with an approach to tennis. His first participation came through a sponsorship in the tennis tournament held in Acapulco, but more plans are underway. According to Stalimirov, this movement is not just about visibility, but about aligning with a target audience.

“Our audience are people who are more interested, I would say that rich sports,” he said. “But we are not excluding any opportunity that can be invited to the table.”

The objective is to bring the brand closer to its users, not only through financial services, but participating in areas with which its clientele already gets involved.

“We want to be only a service provider, but also an identifiable brand,” Stalimirov explained. He stressed that Nexo is responding to customer comments in his search for brand consciousness, saying: “We want to be closer to each possible way.”

Ecosystem exchange

With a recent brand change and a growth plan in process, Nexo is positioning itself as more than a traditional exchange.

The company is working to expand its offer to include a broader set of financial products, particularly in the field of digital assets.

“Surely we are going to expand in terms of types of products and shapes so that our customers diversify their portfolios,” Stalimirov said.

He pointed out that customers do not come to link simply to trade. They are looking for a broader and more integrated financial experience.

“You can exchange from Nexo, but that’s not why you come,” he said. “If you are looking for an exchange purely, there are enough exchanges there.”

The company’s management seems to emphasize client -centered development. The plans include new B2B solutions and international brand campaigns aimed at raising awareness and promoting commitment to new audiences.

Navigate the challenges in a changing landscape

Like many in the digital finance space, Nexo is sailing through a regulatory and market environment in rapid evolution. Compliance is not negotiable, but it is also to maintain an appropriate customer experience.

“You must complete safely, but you have to do it as quickly as possible and in the best way from the point of view of the consumer,” Stalimirov said.

With respect to the current state of the market, it took a measured vision. Despite external fluctuations and pressures, such as geopolitical tensions, Stalimirov believes that the foundations remain solid.

“It is a reaction or even an exaggerated reaction to something that is not particularly worrying for the industry,” he said. “So, to be honest, yes, I think it’s a good time to enter the market. You don’t take it as financial advice.”

This interview was produced in association with Binance Blockchain Week 2025.