A recent endorsement by former Binance CEO Changpeng Zhao (CZ) of blockchain-based travel platform Travala has seen its AVA token skyrocket by over 300% in the past 24 hours.
The increase also comes after a series of announcements, including new listings on markets and important achievements for the company.
The influence of CZ
On December 11, Travala reported that its annual revenue had reached $100 million, up from $59.6 million in 2023. This achievement was made possible by growing demand for flight and hotel bookings paid for with cryptocurrencies. It also coincided with the company’s revelation of a new strategy: it intends to hold a portion of its treasury reserve in AVA and Bitcoin in the form popularized by Michael Saylor’s MicroStrategy.
However, on December 12, Zhao mail at
Hailed as one of the “OGs of Crypto” by some X users, Zhao’s influence within the blockchain and crypto sector is well documented. By drawing attention to Binance’s early involvement, it not only bolstered Travala’s credibility but also signaled its long-term growth potential; At least that’s how the market took it based on price performance.
According to social metrics platform LunarCrush, CZ’s post, viewed more than 1.3 million times, sparked a marked raise in social activity related to AVA. As a result, it experienced an explosive 350% price rally, jumping from $0.75 to a high of $3.38 in just one day.
Performance and prospects
At the time of writing, the token was still almost 310% above its level from 24 hours ago. Its current price also represents a 286.6% seven-day improvement and an even more impressive 541% 30-day jump.
Additionally, it recorded 24-hour trading volume exceeding $890 million per CoinGecko data, an increase of 28,436% over the period, highlighting the catalytic nature of CZ’s release.
With a circulating supply of 56.3 million units, each of which costs more than $3, AVA now boasts a valuation of nearly $172 million, placing it at number 445 on the list of cryptocurrencies with higher market capitalization.
The token has greatly outperformed the broader crypto market, which is down 2.20% in the last seven days, and similar assets in the Ethereum ecosystem, which are up 12.7% on average.
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