In the fast -growing mobile games market, developers face a persistent data challenge. Mobile applications and web stores often generate separate data flows. The events in the application are easily tracking, but web transactions rarely join the same data set. This division creates significant gaps in user’s ideas. As a result, developers fight to calculate Life value and Return of advertising spending exactly. The incomplete image hinders effective marketing and user participation. Clicking this data division is crucial for informed decision making and efficient budget allocation. Xsolla is now addressing this problem by unifying the multiplatform analysis.
XSOLLA and APPSFLYER members to solve key data challenges in the game industry
Xsolla and Appsflyer They have been associated to solve key data challenges in the game industry. The collaboration presents two new integrations that help developers to track user behavior in mobile applications and web workshops. The movement promises clearer information on user trips, better marketing measurement and simpler activation for game developers.
New integrations drive clarity into data
XSOLLA announcement details two integration options: server server (S2S) and Web integrations for mobile games.
The S2S Integration mobile application measures the useful life value (LTV) and the return of advertising expenditure (roa) in purchases in the application and web. With this solution, web store purchases are recorded as events in the application. Developers get a unified view of the origin of each transaction. They can trace user acquisition campaigns, reugialing and advertising in one place.
Web integration activation focuses on campaign performance. It tracks conversion rates, the creative impact of ads and re-organization efforts for web stores built in the Xsolla sites builder. Developers can activate the tool of their editor accounts without writing any code. The configuration is designed to be fast and efficient, eliminating technical barriers.
Both integrations use server server methods and web based. They address the challenge of tracking purchases that occur outside of traditional application environments. The tools provide an accurate attribution for each user’s action on all platforms. As a result, developers can better calculate the general return of investment (ROI).
Solve multiplatform data puzzle
Integration addresses an important pain point in the industry. Developers often struggle to merge data from mobile applications and web workshops. This disjointed vision limits the understanding of user behavior. The new tools provide a complete image of each player’s trip. Developers can now see how mobile campaigns boost web workshop sales.
The precise measurement of LTV and Roa is critical. Integrations help capture every transaction detail. Event data in the application and web purchases now flow to a single system. This unified view eliminates the holes in the follow -up. It allows developers to make more precise marketing decisions. Every advertising dollar is better counted.
Real -time ideas help developers adjust strategies quickly. They can measure campaign performance until the last conversion. With complete data, companies can refine users’ acquisition efforts and reengagalization. Optimized analysis increases the general effectiveness of the campaign. This clarity drives the smartest expense and a better game design.
Berkley Egenes, Marketing and Growth Director of Xsolla, revealed that to date more than 500 web stores have been established. “Traditional mobile measurement tools were not designed for this scenario,” said Egenes. “Our integrations with Appsflyer walk the data gap between web stores and mobile applications, offering games developers a complete view of LTV and Roi General.”
Benefits for developers
The new tools are designed with developers in mind. The activation process does not require coding. Small studies and large editors can configure integrations easily. Developers can enable tools directly from their editor accounts. This simplicity saves time and reduces technical obstacles.
Developers now enjoy better ideas about user behavior. They can track how players interact with mobile applications and web stores. These ideas help optimize advertising campaigns and improve the ROI. With a complete attribution, developers know what efforts they drive sales. The new integrations also admit re-organization strategies. Marketing specialists can evaluate the creative performance of advertisements with precision.
According to Adam Smart, director of Gaming Products in Appsflyer, “Understanding the complete trip of the user on mobile and web devices is essential for developers who seek to optimize performance and maximize income.”
“By combining Xsolla’s experience in commerce with the leading analysis capabilities of Appsflyer, we are allowing a perfect multiplatform measurement and attribution. These integrations ensure that developers can focus on creating exceptional game experiences, knowing that their successes are properly accredited, ”said Adam.
The tools also allow developers to better administer budgets. With precise data, they can adjust the expense in real time. The unified board has clear metrics for each campaign. This level of clarity supports the most effective resources allocation. Developers can focus on creative improvements instead of data fragmentation.
The mobile games market is growing exponentially
The global game market is expected to arrive $ 236.9 billion In 2025, growing 4.6% year after year. The mobile game now generates more than half of this income.
By 2025, it is projected that mobile games generate more than $ 130 billion.
Multiplatform measurement plays a key role in maintaining long -term growth. Developers need detailed ideas to adapt to the scenario of evolving games.
Multiplatform compatibility expands The player reaches, increases retention and improves multiplayer experiences. Cross game games improve the pairing speed and online game quality.
Marketing budgets for games are increasing. Developers invest a lot in user acquisition and commitment. The precise measurement of the campaign is crucial to justify advertising expenditure. The new integrations help developers obtain detailed information, providing a competitive advantage.
As the data becomes the basis of marketing strategies, unified solutions will gain more traction. This trend could lead to improvements throughout the industry in analysis and attribution. In the long term, better data will boost the most intelligent design of the game and improved the experiences of the players.
Broader industry impacts
The new solution is likely to influence other sectors. Clear attribution and unified data are valuable in many industries. As more companies adopt integrated analysis, marketing efficiency will improve. The games sector is at the forefront of this turn. Their challenges and innovations often establish trends for other markets.
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